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Casa Tió, Barcelona, Barcelona, Spain

Appetising presentation of regional specialities: Casa Tió, Barcelona

How can light be used effectively to accentuate the quality of fine food? Optimal colour rendering is a must, more so when light is used to maximise the appeal of meat products. With this in mind, the new store of delicatessen chain Casa Tió in Barcelona chose ERCO LED lighting tools to present its array of regional specialities in a fresh and appetising light.

Casa Tió is a small chain of delicatessen supermarkets in and around Barcelona, offering mostly meat specialities as well as milk, cheese, eggs and wine from the Catalonian region. Opened in 2015, the store on Avinguda Borbó in the heart of Barcelona was conceived with an entirely new interior design as a prototype for other Casa Tió stores. The zonal lighting solution, which forms part of the concept, relies entirely on ERCO LED lighting tools for maximum flexibility using a single range of luminaires. To blend in with the store’s black ceiling, Optec spotlights finished in black were mounted on a black ERCO track system. The result is a sophisticated display of gourmet foods and products presented to perfection in light that remains virtually invisible to the customer.

Casa Tió, Barcelona

The natural ambience with wooden shelves, wooden boxes and wicker baskets displaying the food emphasises the farm-to-table aspect of the meat products. Black interior elements and shop assistants also dressed in black create a neutral and stylish setting.

Casa Tió, Barcelona

Chicken, duck, goose, rabbit, pork, lamb, veal, beef—fine meat from animals of the Catalonian region are sold in fresh, vacuum-packed portions on wooden shelves and in cooling cabinets and refrigerators along the walls. ERCO spotlights accentuate the freshness of the products.

Casa Tió, Barcelona

As well as fine hams, sausages and meats, the store offers other regional products, such as eggs and cheese, exquisitely presented in their true colours by Optec spotlights.

Casa Tió, Barcelona

Casa Tió has built up a visual identity with rich crimson as part of its corporate colours, and so the new store features flooring and other surfaces in this shade of red. To ensure the highest standard of visual comfort for the customer whilst eliminating glare from unwanted reflections on the painted surface, the Optec spotlights are aligned precisely to illuminate the shelving and cooling cabinets along the walls.

Easy orientation in the room: Different perceptual hierarchies

The lighting concept builds on the principles of perception-orientated lighting design devised by Richard Kelly, who separated qualitative lighting design into three basic functions—ambient light, focal glow and play of brilliants. Accent lighting draws attention by emphasising certain objects and spatial zones, whereas secondary aspects are toned down by applying a lower lighting level, thereby creating hierarchies of perception that facilitate orientation in the room. The black ceiling of the new Casa Tió store recedes altogether from the customer’s perception, as does the black track system on which the Optec spotlights can be flexibly aligned—leaving the light to direct the focus entirely onto the Casa Tió delicatessen.

Natural colour rendering as a standout attribute and unique selling point: ERCO LED spotlights for precision and brilliance

Almost 70 per cent of the gourmet food at Casa Tió is meat products—fine hams and sausages, cuts of chicken, duck, goose, rabbit, pork, lamb, veal and beef sold in fresh, vacuum-packed portions. To help customers distinguish between the different kinds of meats and products presented in professional lighting for maximum appeal befitting the stylish interior, a primary concern in the lighting design for the new stores was superior light quality to ensure faithful reproduction of the various colours. The ERCO LED lighting tools used in the store—Optec spotlights in 24W warm white light at 3000K—offer superior colour rendering properties (Ra ≥ 90) as a unique feature, guaranteeing that the products are shown in their true colours. With flood distribution, the lighting tools achieve optimum ambient lighting in the store, whilst the oval flood characteristic accentuates the products on the wooden shelves and in the cooling cabinets lining the sides.

Casa Tió, Barcelona

Bright, welcoming and clearly presented: The new Casa Tió store in Barcelona is defined by floor-to-ceiling windows on two sides that reveal a perfect example of attractive product presentation. To blend in with the store’s black ceiling, Optec spotlights finished in black are mounted on a black ERCO track system, presenting the gourmet foods and products to perfection in light that remains virtually invisible to the customer.

Casa Tió, Barcelona

Modern and sophisticated—the interior and lighting design at Casa Tío enhances the quality of its foods and products.

Casa Tió, Barcelona

Premium hams of varying maturity suspended against the black backdrop look exceptionally appetising in the warm white light (3000K) of ERCO Optec spotlights.

Casa Tió, Barcelona

The lighting for the cashiers’ desk at Casa Tió in Barcelona creates a pleasant ambience with efficient visual comfort.

Casa Tió, Barcelona

A customer takes an item out of one of the chiller units that structure the spacious store, helped by the precise lighting delivered by ERCO spotlights.

High visual comfort thanks to glare-free light: Qualitative lighting design with ERCO luminaires

Casa Tió has built up a visual identity with rich crimson as part of its corporate colours, and so the new store features walls and flooring painted in this dark shade of red. The flooring therefore added to the challenge of efficient lighting design. To ensure the highest standard of visual comfort for the customer whilst eliminating glare from unwanted reflections of light on the painted surface, the Optec spotlights in 24W warm white light with oval flood distribution were aligned precisely to illuminate the shelving and cooling cabinets along the sides, ensuring that no light is emitted onto the floor.
The modern style of the sophisticated interior and lighting design at Casa Tió enhances the quality of its foods and products whilst keeping true to the natural quality of the brand. Bright, welcoming and clearly presented: The new Casa Tió store in Barcelona is perfect example of what attractive product presentation of a high-end food brand can look like today.

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