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adidas NEO Store, Tauentzienstrasse

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adidas NEO Store, Tauentzienstrasse

Architect	adidas Visual Merchandising Team, Herzogenaurach
Lighting designer	adidas Visual Merchandising Team, Herzogenaurach
Photographer	Edgar Zippel, Berlin
Project location	Berlin

Project in Google Maps

NEO is the new Adidas label for young fashion. The NEO stores are a stage for customers and products, dynamically illuminated with sharply contrasting light produced by Optec spotlights alongside coloured accents using ERCO's varychrome LED lighting tools.